Privacy Policy

Concept Light & Sound LLC ("Concept Light & Sound," "we," "us," or "our") operates this website and provides bespoke residential lighting and audio design, installation, and service in New Jersey. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website, request a consultation, become a client, or otherwise interact with us — including when you opt in to receive text messages from us.

By using our website or services, you agree to the practices described below. If you do not agree, please do not use our website or submit personal information to us.

1. Information We Collect

1.1 Information you provide to us

We collect information you give us directly when you:

• Fill out a project-inquiry, contact, or consultation-request form on our website
• Submit your information through a Meta (Facebook or Instagram) lead-generation ad
• Call, text, or email us
• Schedule, receive, or pay for a project, service visit, or maintenance work

This information may include your name, email address, mobile phone number, mailing or project address, the project type or service you are interested in, and any other details you choose to share with us in messages or notes.

1.2 Information collected automatically

When you visit our website, we and our service providers may automatically collect device and usage information, including IP address, browser type, pages viewed, and referring URL, through cookies and similar technologies. This helps us understand site performance and improve the user experience.

1.3 Information from third parties

If you reach us through a third-party platform (for example, a Meta lead form, a referral from your architect or interior designer, a Google Business profile, or a review site), we may receive the contact details and any other information that platform or referral source shares with us based on your interactions with their service.

2. How We Use Your Information

We use the information we collect to:

• Respond to project inquiries and questions
• Schedule consultations, site visits, installations, and service appointments
• Send appointment confirmations, reminders, project status updates, invoices, and follow-ups
• Provide client support and respond to service requests
• Send marketing or promotional communications (only when you have opted in to receive them)
• Operate, maintain, and improve our website and services
• Detect, prevent, and address fraud, security issues, and abuse
• Comply with legal obligations and enforce our agreements

3. SMS / Text Messaging Program

If you provide your mobile phone number and check one or both of the optional consent boxes on our forms, you are opting in to receive text messages from Concept Light & Sound LLC at that number.

3.1 Categories of messages

• Transactional messages (separate opt-in): appointment confirmations, scheduling and rescheduling updates, on-the-way notifications, project status updates, completion confirmations, invoices, and payment receipts related to a project or service you have requested.
• Marketing messages (separate opt-in): seasonal promotions, special offers, service reminders, and announcements about new products or capabilities from Concept Light & Sound LLC.

You may opt in to one category, both, or neither. Opting in is never a condition of working with us.

3.2 Message frequency, fees, and how to get help

Message frequency varies based on your interactions with us. Message and data rates may apply, depending on your wireless plan and carrier. Carriers are not liable for delayed or undelivered messages.

To get help, reply HELP to any message from us, or contact us using the information at the bottom of this policy.

To opt out at any time, reply STOP to any message from us. You will receive one final confirmation that you have been unsubscribed. After that, you will not receive further SMS messages from us unless you opt back in.

3.3 SMS opt-in data — our commitment

4. How We Share Information

We share personal information only as described in this policy. Specifically:

• Service providers. We use trusted vendors to run our business — for example, our customer-management platform, our SMS / messaging platform, our email platform, our payment processor, and our scheduling tools. These vendors only receive the information they need to perform their service for us, and they are contractually required to keep it confidential and secure.
• Subcontractors and trade partners. Where a project requires it, we may share project details (but not your SMS opt-in data) with electricians, low-voltage installers, acoustic consultants, or other trades retained for your project. Each is bound to professional confidentiality.
• Legal and safety reasons. We may share information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, or to investigate fraud or respond to a government request.
• Business transfers. If Concept Light & Sound is involved in a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of that transaction, subject to the receiving party honoring this policy.

We do not sell your personal information, and — as stated above — we never share SMS opt-in data or consent with third parties or affiliates for their marketing purposes.

5. Cookies and Tracking

Our website uses cookies and similar technologies to keep the site running properly, remember your preferences, measure traffic, and (where you have consented) deliver advertising on platforms such as Meta and Google. You can control cookies through your browser settings; disabling cookies may affect some site features.

6. Data Retention

We retain personal information for as long as needed to provide the services you have requested, comply with our legal obligations (including tax, accounting, and consumer-protection laws), resolve disputes, and enforce our agreements. Specific retention periods vary by data type and legal requirement.

7. Data Security

We take commercially reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, and destruction. No transmission over the internet, however, is completely secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on where you live, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information, subject to legal exceptions
• Opt out of marketing emails by clicking the "unsubscribe" link in any marketing email
• Opt out of marketing or transactional SMS by replying STOP to any text from us
• Request that we stop processing your information for certain purposes

To make a request, email us at [email protected]. We may need to verify your identity before fulfilling the request. We will not discriminate against you for exercising any of these rights.

9. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies before sharing information with them.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of the page. If we make material changes, we will provide additional notice (for example, by posting a notice on our website or sending you an email). Your continued use of our website or services after the update means you accept the revised policy.

12. Contact Us

If you have questions about this Privacy Policy, our SMS program, or our data practices, please reach out: